Is MCM Ghetto? True or False?
MCM is a German brand founded in 1976. It provides a wide range of stylish bags, clothing, leather goods, and accessories. The brand is famous and has a loyal fan base.
However, many people have questioned the brand’s luxury status.
While some people tag it as a luxury brand, others claim it’s a ghetto brand. Because of its small presence and price point, MCM is often regarded as the poor man’s Louis Vuitton.
Its baby diarrhea brown color, large logos, and thick vinyl are often said to depict the lower middle class.
Is MCM truly ghetto? Is it a luxury brand?
Follow along as we provide answers to these questions.
Is MCM Ghetto? True or False?
No, MCM Worldwide is not ghetto, at least not anymore. Indeed when the brand was created, its attributes were often seen as overly vulgar.
During this time, it was owned by a German, Michael Cromer.
The brand had glorious moments before it lost touch and started fading away.
To an entirely new generation, the fact that it’s not Louis Vuitton seems to depict it raunchily.
Also, its retro nouveau riche quality didn’t help that much to convince people otherwise.
But that was then.
Since 2005 when South Korea’s Sungjoo acquired the company, the brand has managed to turn things around with the right set of influencers.
After the acquisition, the owner of the Sungjoo Group, Sun Joo Kim, made Michael Michalsky the new creative director and relaunched MCM in 2006.
Michalsky, a German fashion designer, has used his trendy designs and style to bring the company back to the limelight.
MCM is now an uber-luxury brand, especially for the newer generation or modern millennials. The brand is now a significant name in the fashion industry.
It is patronized by celebrities and influential people, including Cristiano Ronaldo, Diana Ross, Billie Eilish, Cindy Crawford, and many others.
The brand enjoys massive annual growth, with new generations forfeiting established luxury brands.
MCM is popular in the U.S., Europe, and Asian markets. It has hundreds of stores globally and many department stores in America.
Is MCM Considered Luxury?
MCM is a luxury fashion brand that produces a wide range of leather goods, stylish bags, clothing items, and accessories.
Celebrities and fashion enthusiasts around the globe love it.
Cognac Visetos, Its signature logo-printed material, is famous for its products.
The MCM logo used to decorate the products is instantly recognizable and almost as popular as other luxury logos like the Louis Vuitton monogram.
Furthermore, MCM uses high-quality materials in crafting its products.
It uses monogram jacquard, canvas, and leathers like Spanish calf leather, lamb Nappa leather, Italian leather, and Nappa leather to make its products.
MCM makes its products in Korea or Italy, where many other luxury brands produce theirs. The products are super durable and reliable.
This wide range of quality materials supports the brand’s luxurious status.
However, the prices are lower compared to products from prominent luxury brands such as LV, Gucci, and Burberry.
The price range is within leather goods brands like Michael Kors and Tory Burch.
Concerning the price, MCM is in a lower league compared to other prominent luxury brands like Louis Vuitton and Gucci.
As such, it is often regarded as an entry-level or affordable luxury brand.
Generally, MCM is placed in the luxury brand pyramid alongside other well-known brands such as Michael Kors, Tory Burch, Guess, and Coach.
MCM is an ideal option for anyone seeking trendy designer bags that boast high quality without denting the wallet.
Who Wears MCM Bags?
People of all ages and generations use MCM products. Celebrities, influencers, fashion enthusiasts, and first-time shoppers use MCM bags.
But they are most popular among the newer generation or modern millennials. Compared to other competing luxury brands, MCM has the highest number of younger people as customers.
The surge in popularity among this target audience is thanks to MCM backpacks.
The youth highly covets the products because of their fascinating appearance.
The backpacks are available in different color designs such as a classic monogram, graffiti painted, pastel hues, and studded leather.
Why Is MCM So Popular?
Besides its highly recognizable signature logo-printed material known as Cognac Visetos, MCM is popular because its high-quality products offer immense durability and versatility.
The brand products also give an aura of luxury, so they are primarily used to highlight wealth and status.
When you see a caramel brown bag showing an MCM monogram print, undoubtedly, it belongs to MCM Worldwide.
Celebrities such as Beyoncé, Christiano Ronaldo, Justin Bieber, and Billie Eilish wear MCM designs.
Where to Buy MCM Bag
MCM products are available for purchase from the brand’s physical stores globally and their online retail stores.
You can also buy MCM products on popular online retail stores like Nordstrom, Saks Fifth Avenue, and Amazon.